Conceived by local Rochester New York residents, ARTWalk is a permanent urban art trail, connecting the arts centers and public spaces within the Neighborhood of the Arts (NOTA). ARTWalk is an interactive outdoor museum, located on University Avenue between the Memorial Art Gallery and the George Eastman House.

Along ARTWalk you can find various pieces of art, be it visual works, or practical things such as park benches or bus stops which are artfully designed. Througought the year ARTWalk holds many events, from an art walk with bands along a scenic path, to "Music on the Block" which is a large music festival put on every year.